Social Media Services

Did you know that nearly 2 billion people use social media platforms? It’s a form of marketing that can no longer be ignored and we know just how vital online engagement is to convert leads into customers.

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Social Media Services

Social media marketing is a still seen as a relatively new form of online advertising, but it ties in perfectly with content marketing, which has existed for over a hundred years.

Social media marketing can be used to maintain a constant dialogue with new and existing customers, but it also provides opportunities for ‘push marketing’. We’re often asked whether regular updates on social media can positively influence leads, conversions and sales, and the answer is yes, but only if you’re sharing the right type of content. If you’ve already taken every word from your website and shared it across your social media channels along with a picture of ‘Susan from HR finally making the tea round,’ you could be giving your followers a reason to lose interest in your brand.

We love nothing more than helping businesses create conversations with their followers, sharing the right type of content at the right time. Only when you’re regularly delivering engaging Facebook Posts and Tweets that are specific to your target audience will you start attracting the right audience, generating conversions, sales and leads. We can help you talk to your followers and improve brand recognition through our social media services, and with a social media managment package. You can drop us a line about your requirements here.

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Platforms at a glance

When you’re looking at ways in which you can maximise return on investment from social media marketing, it’s important to choose the right mix of platforms.

Each one has its own advantages and disadvantages so it’s important to understand what you’d like to get out of your social media campaign before coming to a decision on the platforms that are right for you.

Facebook and Twitter are both seen as the ‘big two’ because of the sheer volume of users they have. They can both be used to communicate with customers, whilst you’re able to ‘micro blog’ about your business and your benefits in a non-obtrusive way. Google+ is growing rapidly and it gives you the opportunity to build circles with your customers as well as brands that are relevant to you and your industry. Pinterest and Instagram are both photo-orientated and they’re all about discovery, whilst LinkedIn is business orientated, giving you a place to network and connect with current and potential associates. Don’t worry if you’re not entirely sure on the platforms that you’d like to utilise, we’d be glad to run through each of the advantages in more detail.

  • Facebook

    Most businesses have a Facebook page and it’s no wonder why when you consider the opportunities it can present. You can use it to build up a targeted follower base through engaging posts and targeted advertisements, choosing the exact type of consumer you’d like to reach. Facebook business pages can also be used to promote and sell products directly from your page, and depending on your unique objectives, it can also be used to drive visitors to your website.


  • Twitter

    With 42% of Twitter’s users following brands, it’s important do be doing all you can to improve brand awareness whilst generating leads, driving traffic to your website and capitalising on conversions. We’re specialists in storytelling, and we can use our Twitter tekkers to discover prospects in real time chats, create strategic hashtags to maximise reach and publish quality content at optimum times.


  • LinkedIn

    LinkedIn is widely recognised as the professional social media network, and whilst it’s very beneficial in terms of employment, it’s also another great platform for building brand awareness. With its very own publishing platform, it gives businesses the ability to share articles as well as short snappy updates, and we can produce the content that will bring your LinkedIn page to life.


  • Google+

    Okay so Google+ doesn’t have the same fan base as Facebook or Twitter, but for many businesses it can be just as important in terms of generating leads. The most obvious advantages of having—and regularly updating—a Google+ page is improving Google rankings. Social signals are factored into Google’s algorithm, and if your Google+ page is populated with high quality, engaging content with links back to your site, you’ll be giving it that much-needed SEO boost.


  • Pinterest

    Pinterest is one of the fastest growing social media networks and can play a huge role in building brand awareness. Think of Pinterest as a virtual pin board that allows users to “pin” or “like” images of items that they have interest in. By creating engaging pins, we can help you interact with your audience whilst directing relevant followers to your website.


  • Instagram

    Though Instagram is one of the most widely used social networks, it’s very image-centric, meaning strong visuals and captions are required to capture your your audience’s attention. Rather than using your smartphone and taking a photo of your product sitting on a table in poor lighting, we can help you share photos that stand out from the crowd. As freelance photographers, we have experience shooting events, product shots, portraits and architecture to name a few, and every image we upload to your account will be professionally taken, well-matched to your target audience and posted at the optimum time!


Getting the perfect mix:

News and Information 90%
Behind the scenes photos 80%
Blog Posts 70%
Quotes 10%
Product Images 20%
Infographics 10%
Video Guides 40%


  • We really do love the work you’re doing on the Finesse Windows’ social pages. The content you post definitely works to showcase our products and services in good light, whilst it’s always consistent with the brand – which we love!

    Russell Bridge
    Director Finesse Windows
  • It’s so refreshing to see a constant stream of engaging posts on our Facebook and Twitter accounts. We did originally look at social media management for its SEO advantages but we can now see how important is to have engaging content, especially in terms of improving leads, sales and brand recongition.

    Jake Brown
    Managing Director Avro Energy
  • Thank you so much Social Moves! My Facebook and Instagram accounts look so much more professional and the content posted is just right for my audience. The fact that I can just leave you to it is amazing, and it means I can now dedicate more time to dealing with enquiries.

    Kimberley Whitehouse
    Owner - Is It Gluten Free?