Did you know that nearly 2 billion people use social media platforms? It’s a form of marketing that can no longer be ignored and we know just how vital online engagement is to convert leads into customers.
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Social media marketing is a still seen as a relatively new form of online advertising, but it ties in perfectly with content marketing, which has existed for over a hundred years.
Social media marketing can be used to maintain a constant dialogue with new and existing customers, but it also provides opportunities for ‘push marketing’. We’re often asked whether regular updates on social media can positively influence leads, conversions and sales, and the answer is yes, but only if you’re sharing the right type of content. If you’ve already taken every word from your website and shared it across your social media channels along with a picture of ‘Susan from HR finally making the tea round,’ you could be giving your followers a reason to lose interest in your brand.
We love nothing more than helping businesses create conversations with their followers, sharing the right type of content at the right time. Only when you’re regularly delivering engaging Facebook Posts and Tweets that are specific to your target audience will you start attracting the right audience, generating conversions, sales and leads. We can help you talk to your followers and improve brand recognition through our social media services, and with a social media managment package. You can drop us a line about your requirements here.
SOCIAL MEDIA MARKETING SERVICES
When you’re looking at ways in which you can maximise return on investment from social media marketing, it’s important to choose the right mix of platforms.
Each one has its own advantages and disadvantages so it’s important to understand what you’d like to get out of your social media campaign before coming to a decision on the platforms that are right for you.
Facebook and Twitter are both seen as the ‘big two’ because of the sheer volume of users they have. They can both be used to communicate with customers, whilst you’re able to ‘micro blog’ about your business and your benefits in a non-obtrusive way. Google+ is growing rapidly and it gives you the opportunity to build circles with your customers as well as brands that are relevant to you and your industry. Pinterest and Instagram are both photo-orientated and they’re all about discovery, whilst LinkedIn is business orientated, giving you a place to network and connect with current and potential associates. Don’t worry if you’re not entirely sure on the platforms that you’d like to utilise, we’d be glad to run through each of the advantages in more detail.
This engaging image introduces followers to the New Year with Finesse Windows, it was posted on their Facebook page.
This is a visual created for Avro Energy’s Facebook account, it balances brand recognition, image and typography for the perfect harmony.
Friendly visuals are a great way to engage with your customers, and this Happy New Years post on Avro Energy’s Facebook Page worked perfectly.
A Facebook banner and profile picture that compliment each other works perfectly for brand recognition, as shown on Avro Energy’s social media platform.
This festive visual was posted on Avro Energy’s Facebook page for their clients to see on Christmas morning.
This simple yet elegant banner design was created for Ca-b.UK’s social media platform
This is a visual we designed and published for Finesse Windows to showcase their three main types of conservatories.
We really do love the work you’re doing on the Finesse Windows’ social pages. The content you post definitely works to showcase our products and services in good light, whilst it’s always consistent with the brand – which we love!
It’s so refreshing to see a constant stream of engaging posts on our Facebook and Twitter accounts. We did originally look at social media management for its SEO advantages but we can now see how important is to have engaging content, especially in terms of improving leads, sales and brand recongition.
Thank you so much Social Moves! My Facebook and Instagram accounts look so much more professional and the content posted is just right for my audience. The fact that I can just leave you to it is amazing, and it means I can now dedicate more time to dealing with enquiries.
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