Yes, social media does gives you the opportunity to market on a global scale, but you need to remember that there is a great deal of value in keeping a focus on your local audience!
Surveys have suggested that approximately 88 percent of potential consumers trust local reviews just as much as they do the recommendations they are given in person.
As your business is closer, your brand is a lot more relevant to your local audience. Interesting fact – Facebook users engage with local pages approximately three times more than with global pages, which means you can create a much greater influence in your local area!
Make sure to stay authentic with your content, as empathy and personality posts go a long way in marketing, especially on a local scale. Be engaged with what’s going on in your area. Also, acknowledge your local customers often for what they do to keep you in business! Answer their messages within one hour, and address any issues as soon as possible. The beauty and curse of social media is how quickly word spreads! Deal with a matter well and you will be known for your brilliant service.