With over 100 million daily active users, Twitter provides possibilities for communicating, generating leads, showing your brand’s personality and providing customer service.
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One of the main advantages Twitter has over alternative social media platforms is the fact that it makes it very easy for brands to personally interact with new, potential and existing customers.
Friendly, personal interaction with your followers on a regular basis not only builds brand loyalty, it also improves your overall customer service, and we can help you keep on top of things. On Twitter, it’s all about being live, public, and conversational. Customers can start a conversation with you in a number of ways, including private messaging you, tagging you in their tweet or by replying to one of your tweets. It’s no secret that customers reach out to companies on Twitter when they’re in need, so it’s important to be ready to offer help quickly and effectively, showing you take their problems seriously whilst outlining your exceptional customer service so others can see just how great your brand really is. We can keep your Twitter stream active on a daily basis whilst ensuring your customers are being responded to, thus improving your Twitter presence.
Of course, Twitter’s not just about responding to customer queries, it’s also a pretty smart market research tool. We’re regularly use the Twitter search engine on our clients behalf to learn what other users are saying about them, their products and their industry, whilst also targeting people who may be interested in what they’ve got to offer. This research we conduct gives us the information we need to help our clients produce content that’s interesting, interactive and targeted towards the right people.
To learn more about our Twitter management and marketing services, please send us a message here or by using the contact form at the bottom of this page. Alternatively, please give us a call on 01234 581010.
Quick fact: Twitter can act as a real time search engine, allowing brands to search for conversations, companies and customer profiles with ease.
TWITTER: THE BENEFITS FOR YOUR BUSINESS
Twitter is one of the giant social media channels and it does have a lot in common with other networks, however, one of its unique features is its restriction on characters. When posting an update on your Twitter page (commonly referred to as ‘tweeting’), you only have 140 characters to play with. This means that it’s hugely important to be a good editor and focus in on the core information or the main message you want to get across.
If you’re considering social media management services, it’s highly likely that you’d like to use social media channels to discover prospects. Twitter’s search tool makes it easy to find conversations happening in your industry, so when you’ve built your brand up to a point where people are actively tweeting about you, you can find those entries using the search engine and you’re able to approach users directly, perhaps by telling them more about your products or services. Once you tweet engaging content for all to be seen, other users can “retweet” the post to go out to their own unique following. This is a great way to improve businesses exposure and recognition, and from a networking perspective, Twitter reduces efforts needed to reach potential customers. That is, however, only possible when you’ve developed a strong following and you’re producing interesting, engaging or entertaining content on a regular basis.
You do have to understand that the customer is the driver of your business and it is most probably the reason why you’ve created a Twitter business account. This means that their reviews can define the course you ought to take. Quick feedback is one of the advantages of marketing your business on Twitter as your information can help address customer issues in real time, improving the customer’s overall feeling of your business. In addition, given the super fast speeds and economical aspects of the platform, you can use it as a vital tool for customer service and reputation management.
Since you only have 140 characters per tweet, ‘call to action’ phrases are required if you’re aiming to drive user action, whether that be to send them to your website or to have them share your content with their followers. Social Moves can help manage your entire account, producing engaging content that your followers will act on. Looking beyond organic reach, Twitter, like many other social media platforms provides the opportunity to produce adverts. Twitter Ads can be crafted by our in-house designers to target potential customers, intensify word of mouth reach or promote particular products or services. Promoted Tweets and Promoted Account adverts can be set up with some of the following targeting options:
There’s also the option to focus on behaviour targeting, which “enables you to reach audiences on Twitter based on their shopping behavior, lifestyle, and other key attributes.” We’ve helped a huge range of clients use targeting options to their businesses advantage, gaining more of the right types of followers, whilst improving, enquiries, conversions and sales.
One of the assumed benefits of marketing your business on Twitter is the corporate breakdown to the customers. Since you have a continuous chat program with your customers, they will understand your business better, especially if you’re addressing the queries they present quickly and efficiently, and we can help you do just that. From this two-way tweeting, you’re able to develop your brand identity, gain loyal customers and show prospective customers how great your level of customer service is. Presenting your business on Twitter, enables you access the world. Using this global market, you stand better chances to sell your brand’s products and/or services. In addition, you get the feedback as well as evaluate your competitors. The many benefits of marketing your business on Twitter make it an economical strategy for your breakthrough.
We really do love the work you’re doing on the Finesse Windows’ social pages. The content you post definitely works to showcase our products and services in good light, whilst it’s always consistent with the brand – which we love!
It’s so refreshing to see a constant stream of engaging posts on our Facebook and Twitter accounts. We did originally look at social media management for its SEO advantages but we can now see how important is to have engaging content, especially in terms of improving leads, sales and brand recongition.
Thank you so much Social Moves! My Facebook and Instagram accounts look so much more professional and the content posted is just right for my audience. The fact that I can just leave you to it is amazing, and it means I can now dedicate more time to dealing with enquiries.
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